Social media necessitates a two-way interaction between the Pregnancy Clinic and the client. Fostering online conversations about your clinic and engaging with the participants of those conversations is a huge step for social media marketing. Just make sure that you aren’t shouting from a soapbox, but rather engaging with your target market via social channels! It’s Not About You At Old Hickory we are proponents of building a strong online presence then using that as a jumping off point for the next phase: engagement. It is crucial to understand that this part of the strategy is not about your clinic. It is about building relationships— Read the Full Article —

In order to measure the success of your online marketing strategy, you have to know what you want to accomplish first. Are you solving a problem? Maintaining level? Or expanding out into new media channels? Define the Demographic Yes, 18-24 year old (or college age) women who are abortion vulnerable. That is the demographic of 90% of Pregnancy Clinics nationwide. You know this, now you need to define who these women are in your community. A 23 year old college student in California is going to be vastly different than the 18 year old high school senior in Oklahoma. Go beyond the cookie-cutter target market— Read the Full Article —

This is part 1 of 5 of a series we’re doing on social media marketing for Pregnancy Medical Clinics. To kick it off we’ll define the ways that social media can effectively be used in both branding and marketing. Social Presence Analysis Where are clients talking about you? Are they even talking about you? Where social engagement is concerned, no news is not good news. If they are discussing you, who are the most influential sources? Which social channel is the most positive? Negative? Brand Accountability What do clietns say about your brand, your services and your competition? What is the impact of these discussions?— Read the Full Article —

Old Hickory Multimedia made developing mobile-ready websites a standard practice in January of 2012. A mobile website has multiple advantages for Pregnancy Medical Clinics. Meet Your Clients Where They’re At Pregnancy Medical Clinics cater to a demographic that lives and breathes by their phones. When a potential client sees your Pregnancy Clinic appear on Google (thanks to your stellar web marketing strategy, right?) and they visit your website, are they seeing a website optimized for the mobile web? Is the information they need to find you at their finger tips? Or are they having to resize, scroll, and sort through page-after-page of information to get— Read the Full Article —

Continued from this post. Visually Stimulating It’s time your brand started harnessing the power of visual media. It’s not enough anymore to simply post interesting quotes and hope for the best. Use of sites like Pinterest and services like Instagram make visual content that much more appealing. Using photos and pictures on your Facebook timeline will enhance user engagement and build up your brand into something credible. Are You Making a Difference? People want to know that the companies they utilize and associate themselves with are not part of “evil-corporate-America”. Let you clients know that your services are free and that your clinic exists as— Read the Full Article —